Engineering Extraordinary Experiences
Create MEMORIES that tell your BRAND STORY
We help organisations engineer extraordinary experiences through the application of human-centered experience design to create dynamic, inspiring and memorable moments of magic at every touchpoint of the customer’s journey with their brand

ENGINEERING EXTRAORDINARY EXPERIENCES

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Customer SUCCESS

the customer's ability to achieve their own brand-specific goals and desired outcomes

Customer EFFORT

how easy or difficult it is for customers to achieve these goals and desired outcomes

Customer EMOTION

the feelings customers experience on their journey to achieve these desired outcomes

Being Human is a Level 1 B-BBEE Customer Experience Advisory in South Africa

Being Human (Proprietary) Limited is independently owned and operated by Chaman Maharaj and is a certified Level 1 Broad-Based Black Economic Empowerment customer experience advisory in South Africa.

Broad-Based Black Economic Empowerment (B-BBEE) is a South African framework to advance the active participation and inclusion of black-owned South African businesses within the country's mainstream economy.

Customer Experience Maturity Assessment

Advance through five stages of customer experience maturity with our very own customer experience maturity framework - perhaps the only one of its kind to feature ALL six core competencies of customer experience

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CUSTOMER EXPERIENCE ADVISORY

We provide 360° consultation and advisory services on the six core competencies of customer experience, as recognised by the Customer Experience Professionals Association (CXPA)

Customer Experience
Strategy

describes the experience your brand intends to deliver, the emotional response your brand intends to elicit and mobilises the resources required to articulate the intended experience

Customer-Centric
Culture

displaces customers to the epicentre of your brands existence where your technologies, people, products and processes are harmoniously aligned for your customers convenience

Organisational Adoption
& Accountability

the journey to true customer-centricity is a financially rewarding - albeit, disruptive one and this core competency manages the transformation from 'inside-out' to 'outside-in'

Metrics, Measurement &
Return on Investment

experience metrics are deployed to solicit customer feedback and measure delivered experiences whilst researched insights guide ongoing improvements in customer experience

Experience Design,
Improvement & Innovation

uses a variety of human-centered problem-solving techniques and process-improvement methodologies to eliminate common pain-points in the customer journey with your brand

VoC, Customer Insight
& Understanding

unearth the potential of customer intelligence - understand customer behavior, predict their wants and needs, and deliver personalised products and services to a targeted audience

EXPERIENCE DESIGN WORKSHOPS

Allow your customers to achieve their own brand-specific goals with your organisation - with minimal effort and ensure the emotions they experience whilst doing so, are consistent with those feelings your brand intends to deliver

Customer Personas

get to know your customers - understand their motivations and frustrations when engaging with your brand and create internal awareness on how employees can respond to their customer's needs

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Employee Heroes

help your employees understand their individual roles and the customer journey and identify attitudes and behaviors necessary to deliver in the intended customer experiences, consistently

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Journey Management

walk through specific journeys in the shoes of your customers - get to know what they think, feel, see, hear and say when they engage with your brands technologies, people, products and processes

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Testimonials