Customer Experience

Create memories that tell your brand story

the product of all your customer’s interactions with your brand are stored in their hearts and minds as memories, and the thumbnails of their experiences are the emojis of how you made them feel
Customer Success

the customer’s ability to achieve their own brand-specific goals and desired outcomes

Customer Effort

how easy or difficult it is for customers to achieve these goals and desired outcomes

Customer Emotion

the feelings customers experience on their journey to achieve these desired outcomes

Being Human (Proprietary) Limited is independently owned and operated by Chaman Maharaj and is a certified Level 1 Broad-Based Black Economic Empowerment customer experience advisory in South Africa.

We provide 360° consultation and advisory services on the six core competencies of customer experience, as recognised by the Customer Experience Professionals Association (CXPA).

Advance through five stages of customer experience maturity with our very own customer experience maturity assessment - perhaps the only one of its kind to feature ALL six core competencies of customer experience.
For mastery of the six core competencies of customer experience, Chaman Maharaj was the first black South African to earn the accreditation of Customer Experience Specialist (CXS)™ from CX University in 2019
Chaman is a proud member of the Customer Experience Professionals Association (CXPA)
and a volunteer at Customer Experience South Africa (CXSA)
Chaman also shares his thought leadership on customer experience with the global customer experience community on
Customer Experience Maturity Assessment
Advance through five stages of customer experience maturity with our very own customer experience maturity assessment - perhaps the only one of its kind to feature ALL six core competencies of customer experience.
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OUR SERVICES

Customer Experience Strategy

describes the experience your brand intends to deliver, the emotional response your brand intends to elicit and mobilises the resources required to articulate the intended experience

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Customer-Centric Culture

displaces customers to the epicentre of your brands existence where your technologies, people, products and processes are harmoniously aligned for your customers convenience

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Organisational Adoption and Accountability

the journey to true customer-centricity is a financially rewarding - albeit, disruptive one and this core competency manages the transformation from 'inside-out' to 'outside-in'

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Metrics, Measurement and Return on Investment

experience metrics are deployed to solicit customer feedback and measure delivered experiences whilst researched insights guide ongoing improvements in customer experience

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Experience Design, Improvement and Innovation

uses a variety of human-centered problem-solving techniques and process-improvement methodologies to eliminate common pain-points in the customer journey with your brand

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Voice of the Customer, Customer Insight and Understanding

unearth the potential of customer intelligence - understand customer behavior, predict their wants and needs, and deliver personalised products and services to a targeted audience

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EXPERIENCE DESIGN WORKSHOPS

Customer Experience Strategy

describes the experience your brand intends to deliver, the emotional response your brand intends to elicit and mobilises the resources required to articulate the intended experience

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Customer Personas

get to know your customers - understand their motivations and frustrations when engaging with your brand and create awareness on how employees can respond to their customer's needs

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Employee Heroes

help your employees understand their individual roles in the customer journey and identify attitudes and behaviors necessary to deliver in the intended customer experiences, consistently

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Customer Journey Management

walk through specific journeys in the shoes of your customers - get to know what they think, feel, see, hear and say when they engage with your brands technologies, people, products and processes

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Customer Experience Training

get to know your customers - understand their motivations and frustrations when engaging with your brand and create awareness on how employees can respond to their customer's needs

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User Experience

walk through the experience in the shoes of your customers - get to know what they think, feel, see, hear and say when they engage with your brands technology, website or mobile application

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Change the world, one customer journey at a time
~ Ian Golding