engineering extraordinary experiences through the application of human-centered experience design to create dynamic, inspiring and memorable moments of magic at every touchpoint of the customer’s journey with your brand

Customer Experience

What is customer experience?

Customer Experience (CX) is the perception that customers have of an organisation – one that is formed based on interactions across all touchpoints, people, and technology over time.

The product of all these interactions are stored in your customer’s hearts and minds as memories, and the thumbnails of their experiences are the emojis of how you make them feel.

engineering extraordinary experiences

organisations embracing customer experience


preventable customer churn due to poor service


customers willing to pay more for better experiences


unhappy customers who don’t complain but leave

engineering extraordinary experiences
about us

Engineering extraordinary experiences

Being Human (Proprietary) Limited is a certified, Level 1 Broad-Based Black Economic Empowerment (B-BBEE) customer experience advisory in South Africa.

We provide 360° consultation and advisory services to elevate our client’s bottom-line results, by advancing through five stages of CX maturity – to understand, design and improve experiences across the entire customer relationship.

about chaman maharaj

Founder and director

With over twenty years of hands-on work experience in various customer-facing environments, Chaman has refined his customer and employee experience skills to a delicate art. By pursuing his passion in this exciting new field of work, Chaman was the first South African of color to achieve the Customer Experience Specialist (CXS)™ accreditation from CX University in 2019.

After attending Ian Golding’s CX Masterclass and subsequently scoring full marks in Bruce Temkin’s ‘The Power of Experience Management’ course in 2020, Chaman persevered in his path of professional development and went on to earn the Certified Customer Experience Professional (CCXP)™ designation from the Customer Experience Professionals Association (CXPA) in 2021.


Customer experience

Chaman shares his thought leadership on customer experience with the global CX community as an author, blogger, and contributor on,,, and

Chaman also volunteers as the Standards, Governance and Partnerships Workstream Lead at Customer Experience South Africa (CXSA).

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