ABOUT US

engineering extraordinary experiences through the application of human-centered experience design to create dynamic, inspiring and memorable moments of magic at every touchpoint of the customer’s journey with your brand
our values
Customer Success

the customer's ability to achieve their own brand-specific goals and desired outcomes

Customer Effort

how easy or difficult it is for customers to achieve these goals and desired outcomes

Customer Emotion

the feelings customers experience on their journey to achieve these desired outcomes

Being Human (Proprietary) Limited is independently owned and operated by Chaman Maharaj and is a certified Level 1 Broad-Based Black Economic Empowerment customer experience advisory in South Africa.

We provide 360° consultation and advisory services on the six core competencies of customer experience, as recognised by the Customer Experience Professionals Association (CXPA).

Broad-Based Black Economic Empowerment (B-BBEE) is a South African framework to advance the active participation and inclusion of black-owned South African businesses within the country's mainstream economy.
For mastery of the six core competencies of customer experience, Chaman Maharaj was the first black South African to earn the accreditation of Customer Experience Specialist (CXS)™ from CX University in 2019
Chaman is a proud member of the Customer Experience Professionals Association (CXPA)
and a volunteer at Customer Experience South Africa (CXSA)
Chaman also shares his thought leadership on customer experience with the global customer experience community on