Do you REALLY know your customers?
Do your internal teams share a common understanding of your customer’s wants and needs?
How much would it help if all employees were aware of what motivates, or frustrates specific customers?
Former Harvard Business School professor and author of “The Innovator’s Dilemma,” Clayton Christensen is the architect and the world’s foremost authority on ‘disruptive innovation’ – a theory through which he successfully contested that without actually understanding the human needs of users of products and services (jobs to be done), brands will simply not innovate!
For this collaborative, three-day experience design workshop, we will –
• engage internal, cross-functional teams from customer-facing and non-customer-facing environments;
• expose the functional, social, and emotional dimensions that explain why your customers make the decisions they do (jobs to be done);
• deploy globally accepted, best practices in customer experience to guide your teams in the creation of up to FOUR brand-specific customer personas.
Validated customer segmentation by attitudes, beliefs, and behaviors has proven to be an enormously successful driver for the personalisation of products and services. And, highlighting frequently used touchpoints for each customer segment will empower your teams with the necessary customer intelligence to deliver targeted, human-centered experiences that consistently exceed customer expectations.
So, what are you waiting for?